In this digital age, it’s hard to find anybody that doesn’t have at least one mobile device. Whether it’s a smartphone, tablet, or laptop, we’re checking our emails, exchanging instant messages, consuming content, or engaging on social media.
For many business owners, the primary uses of mobile devices are probably for improving communication amongst staff, for accessing emails with clients and vendors, and for other activities related to business operations. Using your smartphone or even desktop to scroll through your social media feed may seem like a fun activity that shouldn’t be done during normal office hours. After all, it can be distracting and lowers productivity.
But did you know that social media can have impactful benefits for your business? When done right and assigned to the right person, maintaining a social media presence can help you reach a new audience, retain loyal customers, and create brand awareness. Let’s go deeper into the benefits of maintaining a social media presence.
Tap into a new audience
One of the biggest benefits of social media is that it allows you to reach a whole new audience of potential customers. With almost three billion active users on social media, there’s a good chance that your target market is using one or more social media platforms. By creating a social media presence on the channels where you can find most of your target audience, you can connect with these individuals and build relationships.
Build brand loyalty
In addition to reaching new audiences, social media is also a great way to stay connected with your existing customers. In today’s world, people are constantly bombarded with marketing messages from companies they’ve never even heard of. This can be frustrating and cause them to tune out most marketing altogether. However, if they’re already familiar with your brand and have a positive relationship with you, they’re more likely to pay attention to your social media posts.
Create brand awareness
“Tell me who your friends are, and I will tell you who you are.” In a sense, this saying applies to businesses and their customers. Your products or services were developed with a specific customer in mind. Before focusing on social media branding, you need to have a firm grasp of your target audience. What is their age range? What are their likes and dislikes? What companies do they already interact with?
Social media plays a role in creating brand awareness by helping you connect with the people that would have the most interest in what you have to offer. That’s why it’s important to have a complete social media profile on a platform your target audience uses.
At RunnerEDQ, we can help you discover your contacts’ social media handles and the platforms they use the most. Just provide us with a list of names, addresses, and emails. Ask us how we can easily augment your existing contact list for target marketing, data collecting, and improving how you communicate with your audience.