What are the Benefits of Social Media Recruiting?

There was a time when social media was mainly for connecting with our family and friends. We’d share photos, interact through comments on posts, and share content we found amusing or informative. Over the decade, we’ve watched social media evolve and become a space to discover niche communities and learn about consumer brands. And now, social media has also become a channel for job seekers to find employment opportunities.

Employers and recruiters continue to embrace social media as an effective tool for recruiting talent as more jobseekers turn to social channels. According to CareerARC, 86% of job seekers say they turn to social media for their job search. If you’re looking for top talent for your company, you may find that social media recruiting comes with many advantages. Here are the benefits of using social media as a recruitment tool:

Build employer brand

Social media allows you to show off your company culture to potential recruits. According to Glassdoor, 68% of Millennials, 54% of Gen-Xers, and 48% of Boomers have visited a potential employer’s social media to evaluate the company’s brand. And 50% of job seekers would refuse to work for an employer with a bad reputation. You can post photos and videos through social media, conveying your value proposition to candidates.

Cost-effective recruitment

Posting job openings on online job boards costs more than posting a job ad on LinkedIn, Facebook, and Twitter, the top social channels for social media recruiting. You also increase your chances of reaching more qualified or compatible candidates when your followers share your job openings with people within their network who they think may be interested in applying. This is a good way to reach passive candidates who are a good fit for the role but may not have been searching for a new job at the moment.

Attract the right candidate

Too often, we hear stories of new hires that don’t last long at their new companies. It’s not because they lacked the skills or experience, but rather, they weren’t a good fit for the company culture. They may have values that don’t align with the employer’s mission and vision. Before social media, candidates wouldn’t learn about the employer’s company culture until they started working with the organization. With social media, you have the power to represent your company authentically, so you attract compatible candidates.

You can also learn more about your candidates when evaluating their social media profiles. LinkedIn has already been touted as the social media channel that connects professionals, allowing employers to recruit candidates and jobseekers to find vacancies. You’ll learn about the candidate’s job history and professional standing on LinkedIn. On more personal social media channels such as Facebook, you’ll learn about the candidate’s personal preferences, allowing you to determine if they are the right fit for your company culture.

Therefore, if you have an existing contact list for recruitment, knowing their social media handles will benefit you. Provide us with a list of names, addresses, and emails, and we at RunnerEDQ can provide you with social media handles to help you boost your recruitment efforts.