Why Mobile Marketing Matters

In this digital age, it’s rare to meet anyone who doesn’t own a mobile device such as a smartphone or a tablet. Our smartphones have become integral parts of our lives. The average American uses their phone for over 5 hours each day, dedicating their time to browsing the net, accessing apps, watching video content, checking emails, and checking out social media. We use our smartphones to connect with friends, search for products, and stream videos. Smartphones are already being used as digital wallets, allowing people to leave their homes with no cash and pay for their purchases with QR codes.

For marketers, the amount of time consumers spend on their mobiles cannot go ignored. Therefore, foregoing a mobile marketing strategy means getting left behind. Here’s why mobile marketing should be included in your marketing efforts:

Connecting with customers at optimal times

Your marketing efforts go in vain when you lack the understanding of your target audience and convey irrelevant messages. Your marketing also fails when you choose the wrong medium. When you do your marketing right, you go where your potential customers are, and these days, chances are, your target audience is on their mobile socializing, shopping, streaming, and searching. With the right mobile marketing strategy, you could increase brand visibility and expand reach.

Different types of mobile marketing strategies

With different types of mobile marketing strategies, it’s unlikely you won’t find one that works for you. To create a mobile marketing strategy, you need to understand your target audience’s mobile buyer persona. A complete profile would include their preferences, buying habits, jobs, goals, and search habits. The different types of mobile marketing strategies include MMS marketing, SMS marketing, App-based marketing, in-game mobile marketing, and location-based marketing. There are also push notifications, QR codes, mobile search ads, and mobile image ads.

Location-based personalization

Retail, hospitality, travel, events, transportation, industrial, and restaurants are just a few of the sectors that benefit from location-based marketing. According to Salesforce, 80% of consumers like receiving location-based alerts. Location-based alerts increase foot traffic, deliver more relevant ads, create better user experiences for consumers, and drive competition away. When you reach consumers based on their location, you increase ease of access and boost engagement. It also allows you to get to know your customers better so you can continue to deliver relevant messages at the right time. Your marketing becomes highly targeted, allowing you to reach a specific demographic within a certain region. Market segmentation also becomes easier.

Improve your location-based mobile marketing efforts with geocoding. When your contact list has geocoded addresses, you have precise longitude and latitude coordinates, allowing you to target your audience more accurately. At RunnerEDQ, we have a process that converts addresses into geocodes (latitude and longitude coordinates), which you can use to place markers in a position on the map. With geocoding, you can power retail store locations and local search lookups to increase customer satisfaction and ease of shopping.